Presented by Adam Clevenger, CFRE, Loring, Sternberg and Associates
Successful stewardship is proven to increase gift frequency and amounts. However, staff devote the least about of their time to stewardship. Stewardship starts with the “thank you” and can be implemented by simple and effective steps, leading to the next gift and greater donor loyalty. In this session, participants will learn five key features for improving their thank you letters, develop a stewardship calendar to intentionally plan stewardship moves, and receive stewardship examples to take back to their work. Regardless of portfolio, number of donors, or time allotted to stewardship, this session will help fundraisers manage and improve stewardship.